Our guarantee in 3 words: Simplicity - Efficiency - Rationality!
BHS manages several international promotional distribution networks based on a display unit designed to hold a sufficient number of brochures from the tourist sector. These units are installed free of charge, mainly in various tourism venues (attraction, accommodation, etc.).
BHS sees to the weekly supplies, arranges the display, carries out the rotation and reassortment, and avoids any chaotic situations.
The system of displays reduces considerably the number of brochures to be supplied, cuts wastage, and ensures that each brochure will be taken or consulted by a person who is really interested.
Re-supplying concerns only the number of documents actually taken.
The cost for the advertiser for presence in 50 hotels is that of the cost of a presence in 3 or 4 hotels, if he had to manage the distribution and resupplying himself. The contract cost is measurable and very favourable to the BHS system.
The visitor finds an attractive quantity of choices at his disposal through an organisation that costs him nothing and is also free for the hotelkeeper. The system is a real "pocket tourist office," which neither the hotel nor the accommodating office has to manage.
The BHS system meets a need for structured organisation and rationality in tourist information, which often comes in many forms and from many sources and is difficult to access for foreign visitors. The display units also address a need for simplicity and efficiency in communication.
Advantages for visitors:
Foreign visitors, travelling for business or pleasure, want to find out rapidly -- without lengthy searches because there is no time -- about local possibilities to enhance their stay: theatres, concerts, museums, shows, nice restaurants, local specialities, amusement parks, etc.
Advantages for hotelkeepers:
Hotelkeepers have tourist information support free of charge which enables them to inform their guests better. Guests may extend their stay to visit a site or find a centre of interest that prompts them to come back to the region to see it. In any event, they will appreciate having full information, and a wide, varied and free offer.
Advantages for advertisers:
Making oneself known in the 50 or 100 top establishments of one's region or at the national level and beyond calls for efficient advertising. The advertiser's message is moreover geared to a perfectly appropriate target, which has time and the means to devote to a visit. Visitors take away datasheets that they keep with documents or souvenirs from their trip for subsequent reference.