The distribution of brochures is the number one source of information for tourists about the places they visit.
Whereas the internet is an essential tool for preparing the trip, in an international study commissioned by the IAPBD, tourists continue to cite brochures and leaflets available on location as their main source of information once they have arrived at their destination.
81% of tourists say they are influenced by brochures when choosing excursions
70% of tourists take away at least one brochure during their trip
For 65 % of tourists, brochures are a source of reliable information
Leafing through brochures in a display prompted
60% of the persons questioned to visit a recreation site
54% to change their plans
42% to make a purchase
25% to extend their stay